SEO Specialist

Ashour Group is looking for an experienced SEO Specialist to join our team. The ideal candidate will be responsible for optimizing our digital content to improve search engine rankings, increase web traffic, and achieve business objectives. You will work closely with the marketing and content teams to ensure effective optimization in line with SEO best practices.

Responsibilities: • Optimize digital content (articles, web pages, blogs, etc.) for improved search engine visibility.

• Conduct keyword research and select the best keywords to enhance search rankings.
• Optimize on-page content and analyze the performance of digital campaigns using SEO tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Develop strategies to improve rankings and drive organic traffic.
• Stay up-to-date with the latest trends and changes in search engine algorithms to apply best practices.
• Optimize the website structure to ensure effective SEO.
• Provide regular SEO performance reports, analyze data, and meet goals.
• Collaborate with the marketing and creative teams to enhance digital content and ensure alignment with SEO strategies.

Requirements: • Proven experience as an SEO Specialist or in a similar role.

• Strong knowledge of SEO tools like Google Analytics, SEMrush, Ahrefs, and Moz.
• Excellent analytical skills with the ability to interpret data and provide actionable solutions.
• In-depth knowledge of on-page and off-page SEO techniques.
• Familiarity with long-tail and short-tail keywords.
• Ability to work independently and manage multiple projects effectively.
• Strong communication skills with the ability to present ideas clearly.

Preferred Qualifications: • Certification in SEO or Digital Marketing.

• Experience optimizing content across multiple platforms, including websites and social media.
• Strong knowledge of data analysis and competitive analysis.

Job Type: Full-time