Egypt ELDS Communication Manager

Egypt ELDS Communication Manager

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Thats our story. Make it your story.

This position reports to

EL Middle East & ELDS MEA Communication

Your role and responsibilities

You will be mainly Accountable for : •Developing and executing the external thought leadership and social media communications strategy and messaging that elevates the position of Distribution Solutions locally and supports the local division strategy. •In close alignment with the global division communications team, accountable for executing local Marketing Communications strategies and action plans to support the local division growth ambitions and strategy. Plan and manage the content for different states of the buying funnel - awareness, consideration, intent to purchase. •Leading the local external customer communications and thought leadership editorial calendar, content and storyline through all communication channels to establish coherent internal and external messaging and customer engagement along the buying funnel. Creation of materials can include, but are not limited to internal articles, external customer success stories, case studies, customer presentations, scripts, podcasts, market collateral, etc. •Ensuring positioning and impact of the local divisions related content in local external and internal communications channels in support of the local division strategy. Following global KPIs to track and improve communications effectiveness across various trade media and channels. Maintaining effective measurement and monitoring workflow for their area of scope. •Developing a robust media network (trade media & tier 1 publications). •Partners with the local sales and marketing team as well on key campaigns leading the Marketing communications side of it, including events and tradeshows. Connects the dots across Electrification as needed. •Highly collaborative across the local business leaders in the country and the division communication team members globally. •Graphic design and digital marketing skills are nice to have.

Qualifications for the role

• Bachelors Degree in Marketing, Advertising, PR, Communications, Journalism, or a related field
• Minimum of 8+ years experience in communications and/or marketing positions
• Strong writing and editing skills. Experience executing lead and nurturing customer communications campaigns is a must. A writing exercise will be included as part of the recruitment process
• Highly collaborative leader who can lead in a matrixed organzation. Experience managing outside vendors, excellent at building relationships.
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Pardot or similar
• Excellent analytical and time-management skills
• Strong project management skills with an ability to work on multiple projects concurrently. Experience working with B2B companies, engineering, technology, sustainability or energy

Benefits

• Retirement plan

More about us

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory