Digital Marketing Manager
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Job Summary:
We are seeking a highly skilled and motivated Digital Marketing Manager to drive the digital marketing strategy and initiatives for our Diesel Generator Company in the Middle East. the ideal candidate will be responsible for leading, executing, and managing all online marketing efforts, with a focus increasing brand visibility, generating leads, and promoting the companys range of diesel generators and power solutions to both B2B and B2C audiences. This role requires strong expertise in digital marketing, content creation, analytics, and ability to work collaboratively with sales, product development, and senior management teams.
Key Responsibilities:
Digital Strategy and Planning:
Develop and implement a comprehensive digital marketing strategy aligned with the overall business goals, focusing on brand awareness, lead generation, and customer acquisition.
Analyze market trends, customer behaviors, and competitor activities in the diesel generator industry to adjust strategies as needed.
Oversee the digital marketing budget and allocate resources effectively for maximum return on Investment (ROI)
SEO & SEM Campaigns:
Lead SEO initiatives to enhance organic visibility on search engines for key products, services and keywords related to diesel generator and power solutions.
Manage Google Ads, and other paid search campaigns, ensuring effective targeting ad copy optimization, and maximizing the performance of paid search efforts
Conduct keyword research, competitive analysis, and SEO audits to optimize digital content
Content Creation and Management:
Oversee the creation of engaging content (Blogs, social Media Posts, Case Studies, Videos, etc) that educates potential customers about the benefits and applications of diesel generators and power solutions
Collaborate with internal teams (Engineering, sales, product) to create high-quality product content, including datasheets, technical documentation and marketing materials
Manage and update the company website regularly, ensuring content is fresh, relevant and optimized for user experience and conversion.
Social Media Management:
Develop and execute social media strategies across platforms such as Linkedin, Facebook, Instagram, and Twitter to increase brand visibility and engage with potential clients.
Manage paid social media campaigns, including audience targeting, creative development, and performance tracking
Engage to followers and respond to inquiries, ensuring a positive brand presence and customer satisfaction
Lead Generation and CRM:
Implement lead generation strategies through digital channels (SEO, SEM, Social Media, email Marketing, etc.) and ensure they align with the companys sales pipeline.
Optimize the companys CRM system (Salesforce, HubSpot, or others) to track, and manage leads effectively, ensuring smooth lead-to-sale conversion
Nurture leads through automated email campaigns, webinars, and targeted messaging to convert them into customers
Analytic and Reporting:
Use web analytics tools (Google Analytics, SEMrush, etc.) to track website traffic, campaign performance, and customer behavior.
Prepare regular reports on the effectiveness of digital marketing campaigns, including ROI analysis, conversion rates, and key performance indicators (KPIs)
Monitor and adjust strategies based on data-driven insights, ensuring that digital marketing activities align with company goals and deliver resultsCollaboration and Leadership:
Work closely with the sales team to ensure that digital marketing efforts are aligned with lead generation objectives and sales targets
Collaborate with product development teams to understand new offerings and communicate their value propositions effectively.
QUALIFICATIONS:
Bachelors degree in Marketing, Business, Communications or any related field. A Masters degree or certification in Digital Marketing is a plus
At least 5+ years experience in digital marketing, preferably in B2B or industrial sectors
Proven experience in managing digital campaigns for technical or engineering-based company, ideally within the power generation or energy sectors
Must have strong knowledge in SEO/SEM, content marketing, email marketing, and social media advertising
Strong understanding of online marketing strategies, best practices, and tools
Ability to create and manage paid campaigns across multiple platforms, including Google Ads and Linkedin
Exceptional communication skills and ability to create compelling content for various audiences
HOW TO APPLY:
Interested candidates are encouraged to send their CV, Sample Portfolio and achievements, cover letter detailing your suitability for the role, to jobs@technpower.com. Please include in the subject line “Application for Digital Marketing Manager - Your name”.
#DieselGeneratorCompany #Dieselgeneratorsupplier #Bestpowergenerator #Industrialpowersolutions #Emergencypowerbackupsystems
Job Type: Full-time
Pay: E£30,000.00 - E£40,000.00 per month
Information :
- Company : BLACKSTONE MACHINERY TRADING LLC
- Position : Digital Marketing Manager
- Location : Cairo
- Country : EG
How to Submit an Application:
After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Digital Marketing Manager job info - BLACKSTONE MACHINERY TRADING LLC Cairo above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Digital Marketing Manager job info - BLACKSTONE MACHINERY TRADING LLC Cairo in 2025-03-07 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via the Next Page link below.
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Post Date : 2025-03-07 | Expired Date : 2025-04-06
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