Product Marketing Manager

Job Responsibilities:

• Monitor industry trends and best practices to ensure resonating to each target segment.
• Oversee the creation of the cards design and development for each segment, ensuring visual appear and alignment with brand identity.
• Develops and execute targeted seasonal marketing campaigns for each segment.
• Analyze historical data and market trends to identify optimal timings, communication messages and marketing activities for the seasonal campaigns.
• Develop awareness and launching plans for segments through CRM channel.
• Collaborates with relevant stakeholders to implement initiatives that empower underserves segments and drive financial literacy.
• Track and measure communications performance to identify areas for improvement and optimize future efforts.
• Align with the products marketing manager for the media calendar Manage marketing content across the channels, including our website, social media platforms, and email marketing campaigns.
• Manage branches communications and visual identity for all segments
• Ensure consistency in messaging and visual elements across all marketing materials for each segment.
• Required years of experience from 8-10 in marketing and communications.

Information :

• Company : Emirates NBD
• Position : Product Marketing Manager
• Location : Cairo
• Country : EG