Senior Content Specialist

Job Description

• Responsible for developing, managing, and optimizing content strategies across all digital and offline channels. This role will play a key part in shaping brand messaging through compelling storytelling, enhancing audience engagement, and supporting marketing campaigns to drive business growth.
• Collaborate with MarComs teams to create a content strategy aligned with business goals.
• Develop and execute compelling narratives and storytelling frameworks that align with brand messaging and resonate with target audiences.
• Plan content calendars across all platforms, including website, blog, social media, email, and print.
• Write, edit, and proofread clear, engaging, and SEO-friendly content for various formats (articles, press releases, web pages, case studies, white papers, video scripts, newsletters, brochures, blogs, etc.).
• Ensure all content is on-brand, consistent in style and tone, and optimized for different audiences.
• Oversee content publishing and ensure deadlines are met.
• Work with designers, videographers, and other content creators to deliver multimedia content.
• Implement SEO best practices in content creation.
• Analyze content performance and make recommendations for improvements.
• Provide content support for marketing campaigns, product launches, and events.
• Develop creative copy for digital ads, email campaigns, and social media promotions.
• Develop and edit content for newsletters, collaterals, presentations and reports for GS group of companies
• Source, onboard, and manage external vendors, media agencies, translators, and freelancers to support content creation, localization, and other content-related needs, ensuring quality, adherence to brand guidelines, and effective budget management.
• Mentor junior content writers and provide editorial guidance.
• Collaborate with internal stakeholders and subject matter experts to ensure content accuracy and relevance.
• Follow industry-related news and generate ideas around trending topics
• Participate in other projects and perform other tasks as assigned

Personal Skills

• Bachelors degree in marketing, Communications, Journalism, or related field.
• Excellent analytical and problem-solving skills.
• Creative thinker with attention to detail and excellent communication skills.
• Excellent command of English and Arabic

Technical Skills

• 6+ years of experience in content creation, content marketing, or editorial roles-Exceptional writing, editing, and storytelling skills in English and Arabic with a strong understanding of narrative structure and audience engagement.
• Strong understanding of SEO and content performance metrics.
• Proficiency in content management systems (CMS) and digital marketing tools.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Education

Bachelors degree in marketing

Job Details Job Location Cairo, Egypt Company Industry Integration Company Type Employer (Private Sector) Job Role Marketing and PR Employment Type Employee Job Division Marketing Preferred Candidate Career Level Mid Career Years of Experience Min: 6 Max: 8 Degree Bachelors degree

Information :

• Company : Giza Systems EG
• Position : Senior Content Specialist
• Location : Cairo
• Country : EG