SEO Specialist

Our Story:

Were a family-owned and operated kitchen, bath, and flooring remodeling company located in Southern California. Weve been in business for over 40 years and are looking for the right people to join our growing team!

Our mission is to improve peoples lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.

Role Overview:

As an SEO Specialist, you will develop and implement comprehensive SEO strategies focused on local service-area targeting. Your expertise will guide the optimization of on-page and technical SEO elements, local SEO initiatives, and content development to improve organic visibility and drive conversions for our clients.

Key Responsibilities:

SEO Strategy & Execution

• Develop and execute comprehensive SEO strategies focused on local service-area targeting (e.g., city-specific keywords like “kitchen remodel [City]” or “bathroom renovation near me”).
• Conduct keyword research, competitor analysis, and identify gaps to prioritize high-impact SEO opportunities.
• Optimize on-page elements (titles, meta descriptions, content) and technical SEO (site speed, mobile-friendliness, schema markup).

Local SEO & Google Business Profile (GBP) Management

• Optimize Google Business Profile for multiple locations, including category selection, service areas, and localized content.
• Enhance review volume and quality using automated follow-ups, QR codes, and customer incentives.
• Improve local pack rankings and “near me” search visibility with regular GBP updates (posts, photos, offers).

Content Strategy

• Develop localized content (e.g., blogs, guides, landing pages) addressing homeowner pain points (e.g., “Cost of Kitchen Remodels in [City]”, “2024 Bathroom Design Trends”).
• Collaborate with designers to create engaging video content (project walkthroughs, DIY tips) for YouTube and social platforms.
• Build topical authority by optimizing service pages with FAQs, case studies, and customer testimonials.

Backlink Development & Authority Building

• Acquire high-quality backlinks from industry directories (Houzz, HomeAdvisor), local business partnerships, and niche blogs.
• Lead guest posting campaigns and co-branded content opportunities with influencers or contractors.
• Leverage PR opportunities (e.g., local news features, project highlights) to secure editorial backlinks.

Analytics & Reporting

• Track and report on key performance indicators (KPIs): organic traffic, keyword rankings, conversion rates, and lead generation.
• Provide monthly reports with actionable insights and ROI analysis for SEO initiatives.
• Stay updated on search engine algorithm changes and adjust strategies to maintain/improve rankings.

Cross-Functional Collaboration

• Collaborate with paid media teams to align SEO and PPC keyword strategies.
• Partner with sales and operations to ensure SEO efforts align with business objectives.
• Mentor junior team members and promote a culture of SEO best practices within the team.

Qualifications:

• 3+ years of experience in SEO strategy and execution, preferably in a service-based industry.
• Expertise in local SEO, Google Business Profile (GBP) optimization, and advanced SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Strong knowledge of technical SEO, including site speed optimization, mobile-friendliness, and schema markup.
• Proven track record of creating high-quality, localized content that drives organic search results.
• Experience in backlink acquisition strategies and PR outreach for SEO.
• Ability to analyze data, monitor SEO performance, and provide actionable insights.
• Excellent communication skills and the ability to collaborate across teams.
• A passion for staying ahead of SEO trends and search engine algorithm changes.

What We Offer:

• Competitive salary and benefits package.
• Opportunity for growth and professional development.
• A dynamic and supportive team culture focused on collaboration and innovation.

Job Type: Part-time

Pay: E£400.00 - E£500.00 per hour

Information :

• Company : Payless Kitchen Cabinets
• Position : SEO Specialist
• Location : Cairo
• Country : EG