Senior Branding and Digital Marketing Manager - Technology Sector

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We are seeking a dynamic and experienced Senior Branding and Digital Marketing Manager to lead our brand strategy and digital marketing efforts in the fast-paced technology sector. You will play a key role in shaping the brands voice, positioning, and digital presence to drive customer engagement, lead generation, and long-term growth. This role requires a mix of creative vision, data-driven strategy, and hands-on execution.

Brand Strategy & Development

• Define and execute brand strategy aligned with company vision, mission, and goals.
• Lead the evolution and consistency of brand identity across all digital and offline touchpoints.
• Collaborate with internal stakeholders to align messaging across product, sales, and customer experience teams.
• Develop brand guidelines and ensure adherence across the organization.

Digital Marketing & Campaign Management

• Plan and manage multi-channel digital marketing campaigns (SEO/SEM, email, social, content, influencer marketing, paid media).
• Optimize marketing performance using analytics and A/B testing tools.
• Develop and lead go-to-market strategies for product launches and tech innovations.
• Manage the digital marketing budget, ROI, and KPIs.

Content & Creative Direction

• Oversee the creation of compelling content for web, social media, email, blog, and video platforms.
• Manage internal and external creative teams to ensure high-quality, on-brand deliverables.
• Craft narratives and campaigns that clearly articulate the value of complex tech solutions.

Team Leadership & Collaboration

• Lead, mentor, and develop a team of marketing.
• Collaborate closely with sales, product, and customer success teams to ensure brand consistency and marketing alignment.
• Build relationships with external partners, agencies, and industry influencers.

Requirements

• Bachelors degree in Marketing, Communications, Business, or related field; MBA is a plus.
• 7+ years of experience in branding and digital marketing, preferably in the technology. Proven success in building and executing digital campaigns that drive measurable results.
• Strong knowledge of digital tools (Google Ads, LinkedIn Ads, HubSpot, GA4, SEMrush, etc.).
• Excellent leadership, communication, and project management skills.
• Ability to translate complex technical technology products into clear, compelling messaging.
• Creative thinker with a strategic mindset and a data-driven approach.

Preferred Skills:

• Experience in Saudi tech marketing (consultation - E-service portals -AI)
• Familiarity with AI-driven marketing tools and automation.
• Knowledge of UX/UI best practices and web design fundamentals.
• Global brand management experience is a plus.

Benefits

• Competitive salary and bonus structure
• Flexible working arrangements
• Opportunities for career advancement
• Collaborative, innovative work environment
• Access to cutting-edge marketing tools and technologies

Information :

• Company : 700Apps
• Position : Senior Branding and Digital Marketing Manager - Technology Sector
• Location : Cairo
• Country : EG

How to Submit an Application:

After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Senior Branding and Digital Marketing Manager - Technology Sector job info - 700Apps Cairo above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Senior Branding and Digital Marketing Manager - Technology Sector job info - 700Apps Cairo in 2025-04-09 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via the Next Page link below.